Tuesday 21 June 2011

Just words...

As I got my Whitworth sugar cubes from Morrison's yesterday I noticed a large banner reminding me that they are 'crunching prices' on hundreds of products... Meaningless or cleverly contrived?
We like to think that 'crunching' here means 'reducing' and no doubt the brain interprets the message thus...

So it is with labels on bottles of cider that conspire to convince us of the unmerited worthiness of the contents:

'Made entirely from 100% pressed apple juice'

Casual observation can interpret this thus: This cider was made from 100% apple juice which was pressed. When in fact it is actually saying: This cider contains apple juice that was 100% pressed and not extracted by any other means and bears no reference to the quantity used...
Think on. Clever or what?

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